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Jawa tengah
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Interaksi : Jurnal Ilmu Komunikasi
Published by Universitas Diponegoro
ISSN : 23016051     EISSN : 25484907     DOI : -
Core Subject : Education, Social,
Law, Crime, Criminology & Criminal Justice Other
Interaksi: Jurnal Ilmu Komunicasi is published by the Magister of Communication Science Program, Department of Communication, Faculty of Social and Political Science Diponegoro University. I has registered number of LIPI, ISSN 23016051 (print), ISSN 25484907 (Online). This journal has aim to disseminate critical and original analysis from researchers and academic practitioners on various contemporary social and political issues both local and foreign.
Arjuna Subject : -
Articles 11 Documents
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Search results for , issue "Vol 4, No 2 (2015): July 2015" : 11 Documents clear
Segmentasi Pasar Media: Jangan Ikut Ritme Pesaing Wicaksono, Bayu
Interaksi: Jurnal Ilmu Komunikasi Vol 4, No 2 (2015): July 2015
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1088.919 KB) | DOI: 10.14710/interaksi.4.2.123-131

Abstract

Abstraksi:Tagline Suara Merdeka "Perekat Komunitas Jawa Tengah" is not in line with the local mediadevelopment today. When many newspapers focus on the territory of the district/city or formerresidency, Suara Merdeka consistent on the people of Central Java. It also inconsistent with theregional autonomy policy, the which is based on the district/city, not the province. For the dilemmaarises Suara Merdeka, between targeting on Central Java and information needs of local level. Itsneed balancing between the two, so the newspaper is able to survive, and even win the competition. Theequilibrium model can be used as a lesson for other media to stick to the principle of differentiation,is not provoked rhythm competitors.

Page 2 of 2 | Total Record : 11

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